The Validation Question Nobody Asks 09 April 2026 – 13 min read TAM SAM SOM measures the ceiling of an opportunity in a future that statistically does not arrive. The more useful question is the one about the floor, and it has nothing to do with the market. strategy founders validation learnings Some Bugs Cannot Apologise 02 April 2026 – 10 min read Most bugs fail cheaply. A small category fails expensively, and the discipline is not writing better code. It is learning to see which actions belong to that category before they bite you. engineering product learnings Everyone Deserves a Cord to Pull 26 March 2026 – 13 min read The andon cord at Toyota could be pulled by any worker on the line. Most software products have inverted this, and the inversion costs more than anyone admits. engineering product culture learnings Van Gogh Did Not Make Himself Famous 19 March 2026 – 7 min read The romantic story is that the world eventually caught up to Vincent. The actual story is about someone the film barely mentions. strategy mindset distribution learnings BlackBerry Did Not Lose to the iPhone 12 March 2026 – 8 min read The popular story is that BlackBerry got complacent. The actual story is more useful, and it has very little to do with the iPhone. strategy mindset learnings
