Domainsmith

NLP-powered platform that helped brand designers and startup founders discover high-quality, available domain names.

Key Achievements

• Launched a Concierge MVP to validate pricing and product-market fit, reducing domain discovery time from weeks to under an hour for early users
• Led go-to-market strategy through workshops, partnerships, and soft launch targeting founders, design studios, and startup hubs
• Ran 100+ feedback sessions with users to refine positioning, shape messaging, and optimise onboarding and search flows
• Recruited a technical co-founder to accelerate product development and expand platform capabilities
• Defined the product roadmap based on customer interviews, naming behaviour research, and early GTM insights
• Built and tested a conversion-focused landing page and onboarding flow to communicate the value of NLP-powered domain search
• Designed and shipped the MVP using Python, Nuxt.js, and Deta.sh after self-learning key tools to accelerate delivery

Paused development after relocating to Cornwall to join the incubator at Falmouth University. The region lacked close proximity to our target users, so I chose to pursue new ventures within the local startup ecosystem.