validation

2 Articles

Why Testing the Concept Early and Inexpensively Is So Critical

– 5 min read

Working long hours can feel productive, but effort alone won’t rescue a weak idea. Testing the concept early and inexpensively is crucial to ensure we’re heading in the right direction.

runway validation planning learnings

Where Is the Money? The Early Revenue Pitfall in Product Validation

– 4 min read

Why we can't rest on our validation lawrels with early revenue and how to keep validating as the idea evolves.

mindset validation learnings