strategy

3 Articles
The Validation Question Nobody Asks

The Validation Question Nobody Asks 

– 13 min read

TAM SAM SOM measures the ceiling of an opportunity in a future that statistically does not arrive. The more useful question is the one about the floor, and it has nothing to do with the market.

strategy founders validation learnings
Van Gogh Did Not Make Himself Famous

Van Gogh Did Not Make Himself Famous 

– 7 min read

The romantic story is that the world eventually caught up to Vincent. The actual story is about someone the film barely mentions.

strategy mindset distribution learnings
BlackBerry Did Not Lose to the iPhone

BlackBerry Did Not Lose to the iPhone 

– 8 min read

The popular story is that BlackBerry got complacent. The actual story is more useful, and it has very little to do with the iPhone.

strategy mindset learnings